Ben is Director of Digital Performance at online retail marketplace notonthehighstreet.com. The site connects consumer to more than 5,000 of the UK’s best small creative businesses who supply unique and thoughtful products for all gifting and other notable occasions. Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing. His remit covers traditional performance channels such as PPC, Performance Social and Programmatic Display while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications. Ben is a contributor to the industry having presented on Search optimisaton at the Search Engine Strategies (SES) conference in London, contributed to the IAB Big Search Handbook writing a chapter on Brand vs DR for PPC, and has also contributed to the Journal of Digital and Social Media Marketing.