Alexandra is Head of Communications, Digital and Content for the All England Lawn Tennis Club, and The Championships, Wimbledon. She has eleven years experience as a content and digital strategist in a variety of guises, as an editor, journalist and digital lead in the sports industry. This has included roles with The Telegraph and Sunday Telegraph, Associated Press, Express Newspapers and ACE Tennis Magazine. Alex has led and managed Wimbledon’s multi award-winning digital and social media strategy and delivery for the past five years. She also manages Wimbledon’s communications and content across digital and social, publications, media and PR, commercial and broadcast content partnerships. She was a 2016 Sport Industry NextGen Leader with Honours, part of the Class of 2016 Leaders in Sport Leaders Under 40 and was named one of Sport Business International’s top 20 innovators in 2016.