Darika is a Digital Strategist at MHP working primarily across the Brand and Health teams. She has 13 years’ experience working in communications, specialising in digital for 11 of those. Before joining MHP she worked as an independent digital consultant and as an analyst with Forrester Research. At Forrester she advised global brands on digital trends and developed best practice frameworks in; using video for brand communications, digital innovation in healthcare environments, and branded digital content. Her opinions on all things digital have been featured everywhere from the BBC, New York Times, Economist, Guardian and Independent.