Simon was recently leading Marketing and Digital Transformation for the World’s largest Insurance company, AXA in the UK whilst also working on his own start-up in the Shared Economy sector. Previously a top marketer for one of the biggest brands in the world, Virgin Atlantic, Simon has years of experience being at the forefront of creative and innovative marketing. Prior to this, Simon was Director of Media Engagement, Marketing and Audiences at the BBC where he had responsibility for the distribution of all marketing content across all platforms. Simon was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children’s and Learning. Prior to joining AXA he worked with international clothing company Supergroup Plc to develop the Marketing Strategy for the Superdry brand.